Bestech Group's entry into Scheme 94, Sector CA is not a maiden India venture but an extension of a real estate and hospitality practice that began in Gurgaon in the early 1990s. Bestech Group was founded by Mr. Dharamendra Bhandari and Mr. Sunil Satija in the early 1990s, after they graduated as civil engineers and gained years of construction experience while working with international companies across the globe. Over three decades the group built a diversified base spanning residential townships, office towers, retail malls and hotels, primarily across Gurgaon, Mohali, Chandigarh and Dharuhera, before carrying that same institutional playbook into Indore's MR-10 corridor.
In Scheme 94, Sector CA, on MR-10 Road, Bestech's presence takes the form of Radisson RED Indore, developed in continuation of a long-running hospitality tie-up with Radisson Hotel Group. The Managing Director of Bestech India Pvt Ltd noted that partnering with Radisson Hotel Group is a significant milestone, with the association spanning over 20 years and this marking the group's second hotel with RHG after Radisson RED Chandigarh Mohali. The first Radisson RED in the country, opened by Bestech in Mohali, had already established the template: Radisson Hotel Group's bold and unconventional Radisson RED brand was launched in India through that hotel, envisioned as the first of ten such properties over three to five years. Indore is where Bestech has now replicated that format for a Tier-II audience.
Radisson Hotel Group's opening of Radisson RED Indore marks another milestone in its expansion across India's high-growth Tier-II cities, embodying the bold and expressive spirit of the Radisson RED brand for modern travelers. Strategically located on MR-10 Road, the hotel offers easy access to Indore's key business districts, shopping hubs, and cultural landmarks including Rajwada Palace and Khajrana Temple.
The hotel features 115 well-appointed rooms and suites, designed with bold accents, modern comforts, and smart in-room technology. Guests can dine at The Red Table, an all-day restaurant serving global favourites and local specialties with a creative twist, or unwind at Off The Clock, a high-energy bar designed as a social hotspot. For wellness and leisure, the hotel offers RED Fit, a state-of-the-art fitness centre, along with RED Splash, a rooftop infinity pool with panoramic city views, and RED Conclave, a modern boardroom built for focused corporate meetings and smaller gatherings. The property is also positioned to become a venue for events, with vibrant indoor and outdoor spaces for weddings, parties, and social celebrations, supported by curated menus and immersive setups.
The Scheme 94, Sector CA address sits inside the MR-10 and Vijay Nagar micro-market, one of the more actively transacted commercial and residential belts in the city. Vijay Nagar is a mid-segment locality with the pincode 452010, situated near MR 10, Scheme No 78 and Scheme No 74. The locale is barely 5 km from Indore Junction Railway Station, accessible via New Dewas Road, with Devi Ahilya Bai Holkar International Airport reachable via Airport Road, and the area is already home to upscale hotels including Marriott, WOW and Sayaji. For a hospitality asset, that combination of rail proximity, airport access and an existing cluster of branded hotels is precisely the kind of catchment that supports occupancy from both business and social-event travellers.
The immediate MR-10 stretch is also an established employment and retail corridor. The area serves as a gateway to major employment hubs, with IT parks like STPI Indore located merely 3 kilometers away, while the Indore Special Economic Zone and Pakiza Business Park are easily accessible via Eastern Ring Road and MR 10 Road. Vijay Nagar is a residential-cum-commercial hub offering apartments, independent homes and plots at mid-income rates, and is surrounded by popular shopping spots such as Mangal City Mall, C21 Mall, Giriraj Grande and Malhar Mega Mall. This density of offices, malls and institutions is what generates the corporate and social footfall a hotel like Radisson RED is built to serve.
Pricing in the immediate belt reflects its premium positioning within Indore. MR 10 is described as a mid-segment locality in Indore where apartments are available at an average price of about ₹6,000 per square foot. The approximate price for buying apartments in the neighbouring Vijay Nagar locality is around ₹5,700 per square foot. Momentum has been strong: the year-on-year change in average apartment prices for MR 10 has been around 42.9 percent. Zooming out to the city level, Indore's real estate market has seen annual property appreciation of around 15 percent over the past five years, with the Super Corridor alone posting over 35 percent appreciation in five years.
The Indore hotel is one piece of a much larger institutional portfolio. Bestech's portfolio includes approximately 3 mn sq.ft of residential space delivered and approximately 7 mn sq.ft under construction, approximately 2 mn sq.ft of commercial and IT/ITES office space delivered, roughly 1.4 mn sq.ft of retail under construction across Gurgaon, Dharuhera and Mohali, and operational 5-star hotels at Indore and Nagpur alongside 4-star properties in Gurgaon and Noida. The group has additionally tied up with the Carlson/Radisson group to develop hotels across India under the Park Inn by Radisson brand. In Mohali specifically, Bestech built out an integrated mixed-use address of its own: Bestech Square Mall is a 3.5 lakh sq.ft. retail project located in the heart of Mohali, part of a mixed-use development comprising high-end residences, an office tower and a five-star hotel operated as Park Inn by Radisson. That same discipline of pairing residential and commercial density with a branded hotel anchor is now visible in how the Indore address on MR-10 has been positioned.
Placing Indore alongside Bestech's first Radisson RED in Mohali clarifies the intent behind the brand choice. The Mohali property carries 154 rooms across four categories with king-size beds, stylish furnishings and digital screens designed for a younger, style-conscious traveller. Indore's version is built to the same brief on a tighter footprint, reflecting the scale of the city's current business travel demand while keeping the same design language and F&B concepts the brand is known for. Bestech has described the Indore launch as part of a vision of building a strong presence in India's high-potential Tier II and III markets, with Indore representing an energetic, aspirational and deeply connected face of urban India that fits the Radisson RED personality.
